Every great city and era has its characters. London in the 90s had more than most. It drew people from all walks of life. With its notable art schools, brutalist architecture and bustling streets, it was always a catalyst for creativity. Paintings were made to shock the world, records were released and soon soundtracked stadiums and runway collections debuted and now hang in museums.
The 1434 Square Sunglass in Havana.
The happenings of London in the 90s found mischief, a more analogue living and an electric sense that something was always bound to happen. Seen through the lens of a quintessential black cab, each fleeting moment unfolds The Knowledge of chance encounters and fascinating characters.
It was never simply a backdrop but a moment, and the latest Cutler and Gross Autumn Winter 2026 campaign brings you back to that sense of place, where stories unfold as the city passes by.
The 1434 Square Sunglass in Havana.
The Characters
Shot on Dean Street, in the storied rooms once home to the Colony Club—where founders Graham Cutler and Tony Gross frequented along like-minded individuals—this is a portrait of real character. Come as you are, its the story of twelve faces and their accompanying narrative, shown as the real London.
The 9346 Cat Eye in Striped Dark Green.
The Film
The back of a London taxi becomes a moving stage. One continuous perspective drifts through a series of lives, slipping from one to the next. Fleeting moments, private rituals and fragments unfold as the city passes by.
The Carlyle Square Optical in Antique Gold/Green, coming soon.
With Thanks,
Creative Direction: David McKendrick Studio @davidmckendrickstudio
Photography: Blommers and Schumm @blommersschumm
Styling: Julian Ganio @Ganio
DOP: Luke Jin @_lukejin
Production: Rachael Smart @rachaelnell
Casting: Unit C @unit_c
The Knowledge
Every great city and era has its characters. London in the 90s had more than most. It drew people from all walks of life. With its notable art schools, brutalist architecture and bustling streets, it was always a catalyst for creativity. Paintings were made to shock the world, records were released and soon soundtracked stadiums and runway collections debuted and now hang in museums.
The happenings of London in the 90s found mischief, a more analogue living and an electric sense that something was always bound to happen. Seen through the lens of a quintessential black cab, each fleeting moment unfolds The Knowledge of chance encounters and fascinating characters.
It was never simply a backdrop but a moment, and the latest Cutler and Gross Autumn Winter 2026 campaign brings you back to that sense of place, where stories unfold as the city passes by.
The Characters
Shot on Dean Street, in the storied rooms once home to the Colony Club—where founders Graham Cutler and Tony Gross frequented along like-minded individuals—this is a portrait of real character. Come as you are, its the story of twelve faces and their accompanying narrative, shown as the real London.
The Film
The back of a London taxi becomes a moving stage. One continuous perspective drifts through a series of lives, slipping from one to the next. Fleeting moments, private rituals and fragments unfold as the city passes by.
With Thanks,
Creative Direction: David McKendrick Studio @davidmckendrickstudio
Photography: Blommers and Schumm @blommersschumm
Styling: Julian Ganio @Ganio
DOP: Luke Jin @_lukejin
Production: Rachael Smart @rachaelnell
Casting: Unit C @unit_c