After over a decade in New York at 110 Mercer Street, Cutler and Gross has relocated to a new, expansive store at number 71. The 2,400-square-foot space was built in the 1920s and redesigned for Cutler and Gross by brothers Chris and Dominic Leong.
Here, we open the doors to the new SoHo location and reveal the inspirations behind the interiors.
The Vision
Leong Leong is a New York-based, internationally acclaimed architecture studio whose work has been exhibited at the Guggenheim in Bilbao and the Museum of Modern Art. Their approach focuses on both the aesthetic and social environment, which was a key consideration for Cutler and Gross.
As Chris Leong explains, “We envisioned the Cutler and Gross store somewhere between an informal social club and a minimalist contemporary gallery. Customers can either sit and lounge on one of the couches or wander around the space and explore the styles that line the walls.”
Guided by wrapped granite shelving and a curved oak tambour wall, the store journeys from The Lobby – a welcoming social zone with soft seating – into The Bar, where customers can browse the collections. And finally, it culminates in The Lounge, which introduces an eye examination room and an exclusive bespoke area.
"We envisioned the Cutler and Gross store somewhere between an informal social club and a minimalist contemporary gallery."
Chris Leong, Architect and Co-founder, Leong Leong
Bespoke collage created by artist and filmmaker Quentin Jones.
The Space
Cutler and Gross began in 1969 as a bespoke spectacle maker, and the new SoHo store is returning to its roots. 71 Mercer Street is the first of its kind to introduce an area dedicated to creating a truly unique frame. Customers will have the opportunity to choose from a kaleidoscopic array of acetates or specialist buffalo horn and can personalise their designs with engraved messaging, coloured lenses, pin detailing, and metal hardware.
“The new flagship respects Cutler and Gross’s storied heritage while boldly embracing the future,” shares Leong Leong. This takes shape in the curation of iconic designs, both past and contemporary, that animate the space. Exclusive to the Cutler and Gross New York store, Case Furniture reupholstered British designer Robin Day’s seminal Forum Sofa in a bespoke fabrication. This is accompanied by Matthew Hilton’s acclaimed Ella chair and Axel Chay’s cartoon-like Modulation Floor Lamp. A custom collage created by artist, filmmaker, and customer Quentin Jones decorates the bespoke space.
To nod to Cutler and Gross’s London origins, concrete, wood, and hardwearing textiles appear throughout the interior, while pops of green pay specific tribute to the original Knightsbridge store. Leong Leong masterfully combined luxury and practical textures in homage to our founders: the flamboyant Mr Gross and the functionality-focused Mr Cutler.
“New York has always been a key character in our story – it was Mr Gross’s favourite city and provided the backdrop for his earliest collections.”
Jack Dooley, Cutler and Gross CEO
Take a Closer Look
Situated between Spring and Broome, the new store is now proudly open for business. As Cutler and Gross CEO Jack Dooley shares, “New York has always been a key character in our story – it was Mr Gross’s favourite city and provided the backdrop for his earliest collections. We are delighted to launch our 71 Mercer Street store, which will carry the widest range of Cutler and Gross sunglasses and opticals to date, from archive styles to retail exclusives.”
Eye examinations, complimentary styling appointments and an extensive range of in-store services are also available at the location. Head to the New York store page to find out more
We look forward to welcoming you in.
Welcome to 71 Mercer Street
After over a decade in New York at 110 Mercer Street, Cutler and Gross has relocated to a new, expansive store at number 71. The 2,400-square-foot space was built in the 1920s and redesigned for Cutler and Gross by brothers Chris and Dominic Leong.
Here, we open the doors to the new SoHo location and reveal the inspirations behind the interiors.
The Vision
Leong Leong is a New York-based, internationally acclaimed architecture studio whose work has been exhibited at the Guggenheim in Bilbao and the Museum of Modern Art. Their approach focuses on both the aesthetic and social environment, which was a key consideration for Cutler and Gross.
As Chris Leong explains, “We envisioned the Cutler and Gross store somewhere between an informal social club and a minimalist contemporary gallery. Customers can either sit and lounge on one of the couches or wander around the space and explore the styles that line the walls.”
Guided by wrapped granite shelving and a curved oak tambour wall, the store journeys from The Lobby – a welcoming social zone with soft seating – into The Bar, where customers can browse the collections. And finally, it culminates in The Lounge, which introduces an eye examination room and an exclusive bespoke area.
Chris Leong, Architect and Co-founder, Leong Leong
Bespoke collage created by artist and filmmaker Quentin Jones.
The Space
Cutler and Gross began in 1969 as a bespoke spectacle maker, and the new SoHo store is returning to its roots. 71 Mercer Street is the first of its kind to introduce an area dedicated to creating a truly unique frame. Customers will have the opportunity to choose from a kaleidoscopic array of acetates or specialist buffalo horn and can personalise their designs with engraved messaging, coloured lenses, pin detailing, and metal hardware.
“The new flagship respects Cutler and Gross’s storied heritage while boldly embracing the future,” shares Leong Leong. This takes shape in the curation of iconic designs, both past and contemporary, that animate the space. Exclusive to the Cutler and Gross New York store, Case Furniture reupholstered British designer Robin Day’s seminal Forum Sofa in a bespoke fabrication. This is accompanied by Matthew Hilton’s acclaimed Ella chair and Axel Chay’s cartoon-like Modulation Floor Lamp. A custom collage created by artist, filmmaker, and customer Quentin Jones decorates the bespoke space.
To nod to Cutler and Gross’s London origins, concrete, wood, and hardwearing textiles appear throughout the interior, while pops of green pay specific tribute to the original Knightsbridge store. Leong Leong masterfully combined luxury and practical textures in homage to our founders: the flamboyant Mr Gross and the functionality-focused Mr Cutler.
Jack Dooley, Cutler and Gross CEO
Take a Closer Look
Situated between Spring and Broome, the new store is now proudly open for business. As Cutler and Gross CEO Jack Dooley shares, “New York has always been a key character in our story – it was Mr Gross’s favourite city and provided the backdrop for his earliest collections. We are delighted to launch our 71 Mercer Street store, which will carry the widest range of Cutler and Gross sunglasses and opticals to date, from archive styles to retail exclusives.”
Eye examinations, complimentary styling appointments and an extensive range of in-store services are also available at the location. Head to the New York store page to find out more
We look forward to welcoming you in.