Unless someone orders any products or services on your behalf or we receive any correspondence from your optometrist, ophthalmologist, GP or other healthcare professional, we will generally only collect your personal data from you.
You may provide and we may collect the following types of personal data about you:
|Purpose(s)||Type(s) of personal data||Legal ground(s) for use|
|Arranging, providing and communicating with you about eye tests and notifying you of your next appointment||Identity data; contact data; health data; test and prescription data; correspondence data||Performing our contract with you; complying with our legal obligations in relation to sight testing|
|Processing and communicating with you about orders for our products and services||Identity data; contact data; payment and transaction data||Performing of our contract with you; complying with our legal obligations under tax legislation|
|Dealing with any after-sales queries or refunds||Identity data; contact data; correspondence data||Performing of our contract with you; necessary for our legitimate interests (providing good customer service)|
|Sending you our email newsletter with details of new collections, event invitations, competitions and other content||Identity data; contact data||Consent (by completing our newsletter sign-up form, ticking the relevant box when ordering online, completing a form in-store or sending us an email with your consent)|
|Asking you to provide reviews or take part in surveys||Identity data; contact data||Necessary for our legitimate interests (understanding how customers browse our website and view our products and services to inform and develop our business strategy)|
|Protecting our website||Identity data; contact data; technical data||Necessary for our legitimate interests (ensuring the security of our network, website and data and preventing fraud); complying with our legal obligations|
|Improving and optimising our website||Technical data; analytics data||Necessary for our legitimate interests (ensuring that we provide a positive website user experience)|
|Delivering relevant content and advertisements||Identity data; demographic data; technical data; analytical data||Necessary for our legitimate interests (understanding the effectiveness|
|Ensuring that our premises are secure and that our staff and customers and protected from harm||CCTV footage recorded in-store; Identity data||Necessary for our legitimate interests (preventing and detecting crime, protecting our property and the health and safety of our staff and customers)|
As with most servers, our servers log the IP address of any device that accesses our website. We have configured our server logs so that only the first part of the IP address is logged and that IP address logs do not last longer than three days.
You can read more information cookies and how they work at All About Cookies.org and information about how online advertising works at Your Online Choices (these are third party websites that do not control).
The cookies used by our website fall into the following categories:
|Cookie identifier||Type||Duration||Further details|
|cookieconsent_status||Strictly necessary||1yr||This is used by the website’s cookie consent tool to record whether you have consented to our website storing cookies on your device.|
|_fbp||Analytical; targeting||2hrs, 15 mins||This cookie set by Facebook when a tiny image (called a ‘web beacon’) is loaded by a page. It is used by the Facebook advertising platform to help us measure and optimise the effectiveness of our advertising and retargeting.|
|_gat||Analytical||1min||Used by Google Universal Analytics to throttle the request rate.|
|_gid||Analytical||24hrs||Used by Google Universal Analytics to identify new visits to our website.|
|newsletter||Functionality||1 year||After five seconds of inactivity, you will be prompted to sign up to our newsletter via a popup. This cookie is used to prevent this from happening again after 1 year from the date of your visit.|
|PHPSESSID||Strictly necessary||Session only||Used to manage your session on our website and to remember the contents of your basket between pages.|
Google Tag Manager and third party tracking
We work with advertising partners and social media websites including Facebook (Connect and Custom Audiences) and Google (Adwords, Doubleclick and Dynamic Retargeting) who may set cookies on your device when you visit our website to show you products and services based on what you are interested in.
If you would like to opt-out of tracking for advertising purposes, you can do so using the Network Advertising Initiative opt-out or Your Online Choices. However neither of these services can ensure that you do not receive any internet advertising based on your browsing activity.
As at the date of this policy, there is no uniform standard for Do Not Track (DNT), a feature offered by some browsers which tells third parties that you do not want to be tracked. Until such time as a standard has been established, this website does not respond to DNT requests.
Email marketing tracking
We use Mailchimp to deliver our newsletter to subscribers. The Rocket Science Group LLC which operates Mailchimp has self-certified under the EU-US Privacy Shield Framework.
Emails sent to you from Mailchimp include a tiny invisible graphic, or web beacon, which is downloaded from Mailchimp’s server when you open an email to tell us that you have opened our emails. If your email account is set to view emails in plain text or not display images, this image will not be stored. Where we include any includes in our emails, Mailchimp also adds a tracking reference to the end of each link to tell us that you clicked on it.
Book an eye examination today with our experienced optometrists in our Knightsbridge, Spitalfields, New York or Bath stores. We use the latest equipment to give you a full and comprehensive health check of your inner and outer eye. Let us take care of you.
Unsure what frame will you suit you best? Come and see one of our trained eyewear stylists for a one-to-one appointment to find that perfect fit.
If you’d like to try on any of the frames online, you can do so for free in one of our stores. Simply select your preferred frames, choose your closest store and the date that works best below. Our store team will then be in touch to confirm your appointment and will help you find your ideal style and fit.