It really is all about men. They are more discerning and tapped into style than ever before. There is a desire for classic, traditional and tailored clothing with provenance as well as for handmade items with an artisanal feel. British men are looking for both classic and avant-garde items; they are experimental, and aware that their style can evolve and transform.
To celebrate the evolution of men’s fashion, we were a part of the British Fashion Council’s first ever LONDON COLLECTIONS: MEN running from Friday 15th June to Sunday 17thJune 2012.
Spearheaded by GQ Editor Dylan Jones and backed by a team including Tom Ford, Christopher Bailey, David Furnish, Mr Porter’s Jeremy Langmead and Tim Blanks of Style.com, LONDON COLLECTIONS included a schedule of menswear shows and presentations by heavyweight brands such as Fashion East, J.W. Anderson, Lou Margaret Howell, Richard James and Topshop.
Over the three days we showcased our Autumn/Winter 2012 men’s collection alongside specially selected vintage pieces in the Designer Gallery: Accessories on the 1st Floor of London’s swish Hospital Club in Covent Garden.