C&G and Maison Martin Margiela launch Poids Plume optical collection

The design teams at Cutler and Gross and Maison Martin Margiela have fused to create the first MMM optical collection for Spring/Summer 2013. The Poids Plume range seeks to derail classic notions of eyewear by stripping back glasses to their primary core and function with effortless simplicity.

The four styles capture the appearance of domestic utility with steel wire rims designed to fit into a grove made in the prescription lenses, giving them a floating appearance on the face. High sheen silver and highly polished copper gold offer understated elegance.

Building on the extensive range of sunglasses, the Spring/Summer 2013 collection also includes the new CLIP concept, in which the metal is shaped to act as an acetate frame whilst forming the base to 3D acetate rims. This makes it appear as a separate clipped-on construction. Polished dark tortoiseshell and black acetate rims accentuate matt silver and copper gold metal.

The third concept in the Spring/Summer range is the LAMEX, a modern design modification which invents the future by reinventing the past. By giving the illusion of two frames being layered one on top of the other, separate and conflicting frame shapes are merged.

Acetate is milled to create the layers and the effect of laminated acetate encourages the separation of the opposing shapes with black layered over crystal and teak wood veneered onto black. Original shape is therefore maintained through the division of colour and layer. The collection will be available in Maison Martin Margiela stores from November 2012.